It goes without saying that the watch is not a Rolex, but what’s significant is this is the first square GMT watch from Bell & Ross to use an external rotating bezel. This is particularly noteworthy because the French watchmaker has been producing GMT designs since 2007, when it launched the BR 03 51 GMT Titanium which featured a second time-zone sub-dial directly on its face. So, in the course of a 29-year history of making square watches, and 14-year history of making GMT watches, only now does the brand bring one of the most popular GMT styles— i.e. an external rotating 24-hour bezel—to the square shape. Furthermore, it is doing so in one of the most popular colorways in the industry for its launch, the red and black “Coke” look, which is only secondary to the red and blue “Pepsi” style.
Significance for the brand aside, the BR 03-93 GMT is, at its core, still a solid new novelty from the brand. With a sturdy 42mm case opting for a layered look with four corner screws, beveling along its edge, an uncommon knurled crown on its right side, and a mixed use of satin finishing and polish throughout, the watch from its case alone reads as a highly durable tool watch – a fact further showcased via its 100-meter water resistance and much talked-about bezel.

Heading underneath its curved sapphire crystal, the dial is straight forward and well executed, with the clear focus on legibility. Along its outer edge is a simple curved white ring marked from 5 to 60 in Arabic numerals for the passing minutes, while applied and lume-filled markers sit within for the hours and smaller printed markers for the remaining minutes. The only flourish to this look comes in a subtle rounded date window towards the 4:30 position. At the center of the dial are a large set of lume-filled hands, the two passing over oversized applied Arabic numerals at each quarter hour and altogether making the process of telling time at a glance highly efficient. These hands are accompanied by a simple tapered seconds counter and, of course, the red-tipped and lume-filled arrow pointer for the watch’s second time-zone.
Inside the GMT is Bell & Ross’ modified ETA 2893-2, which they dub the BR-CAL.303. The automatic movement is modular and derives from the highly popular non-GMT ETA 2892-2, and like that movement, features a hacking seconds mechanism, 42-hour power reserve, and frequency of 28,800 vph – all alongside an independently operated GMT hand. Like the GMT it powers, it’s an easily serviceable, no-nonsense caliber able to keep time efficiently without much flourish.

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